First Results of Regulating Alcohol Marketing on Social Media in Finland
Social media is being used by the alcohol industry as a platform to promote their products.
This has raised concerns about adolescents’ exposure to alcohol advertising, as social media is extensively used by young people.
Through the Alcohol Act, Finland became the first country in the world to monitor and regulate social media for alcohol-related content.
The Finnish Alcohol Act restricts social media alcohol adverts in the following three ways:
- the use of interactive games, competitions and lotteries is prohibited
- the use of user-generated content may not be distributed through the...